Book: Managing enterprise content: a unified content strategy. (Rockley, Kostur, & Manning 1e 2005).

Managing enterprise content: a unified content strategy. (first edition)(2005)
Rockley, A., Kostur, P., & Manning, S. (2005). Managing enterprise content: a unified content strategy. Indianapolis, Ind: New Riders.
ISBN 9780735713062

A fascinating book when I first read it; and one that follows on as an adjunct from my previous entry Internal Controls and Corporate Governance (3e 2009).
Its thesis, or perhaps its premise, is that (large) corporate (and government) entities would do well to adopt Content Management Systems (CMS), Workflow Management Systems (WMS), XML authoring and metadata when creating and managing content. Why should your sales department tell your clients one thing, when the manufacturing branch says another? Shouldn't the organisation speak with one voice?
The tools the authors wrote about were just becoming widely available; no more hand-coding HTML like I once did; or waiting 45 minutes for a two-page MS Word document to have tags parsed by a proprietary programme. But content management, blogging and web publishing was just in its infancy, and social media needed simple tools for simple people to publish online. XML fell by the wayside and a patched-up form of HTML was embraced by the masses. Who bothers to add metadata when Google finds your website, anyway?
Other reading of related texts
Reference List / In-Text Citation Styles in APA 6th
Please Note: I do not strictly follow APA style in these citations as I would like various technology and media to be able to access these pages.




20180509
Managing enterprise content: a unified content strategy. (Rockley, Kostur, & Manning 1e 2005).


Unless otherwise noted all books listed were in my personal library at the time of the first blog posting about the book. Some titles were borrowed from RMIT University libraries during the period 2006-2016, or from Hobsons Bay City Council library.

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